🐰 Research Highlight — Creator Bid

This week we look at Creator Bid, which allows anyone to easily spin up an AI social media content creator.

Creator Bid is a Hub for the AI Creator Economy

KOLs and influencers hold all the cards in today’s attention economy.

They dictate what we shop for, where to eat, and how to exercise - there is an influencer for almost everything.

But what if the influencer is no longer human? Or even real?

AI influencers are quickly bursting on the scene. Virtual personas like Miquela and Shudu have amassed a combined 2.7 million followers.

Deloitte reports that 62% of creators anticipate using generative AI to assist with their business. Billion Dollar Boy finds that 9/10 creators have used generative AI to create content. AI influencers are certainly on the rise.

An AI Influencer for Everyone.

Creator Bid is bringing the AI influencer mainstream.

You can create your own AI Creator Agents (ACAs)—digital helpers who assist and post content on your behalf on X, Instagram, etc.

Right now, Creator Bid facilitates two main use cases:

1. Content Creator Agents - These scale your content creation efforts and enhance brand growth

2. AI Influencer Agents - These are entirely new social media personas

So let’s dive right in.

Creator Bid makes it easy to get started. Simply connect your X account or wallet, and you can create an AI agent instantly.

Here’s an example of what you can do with your agent.

Creator Bid is integrated with Corcel (Bittensor’s subnet that provides API access to AI), providing users with access to GPT-4o, Llama3, or Mixtral-8x7b. Unfortunately, we couldn’t get the LLMs to work, but the Stable Diffusion integration worked fine.

Not exactly the image we had in mind but at least it worked. On the platform, you can create a few different types of agents:

• AI Influencer Agents: These are AI-generated personas for content creation and management.

• Knowledge Base Agents (KSAs): These serve as information repositories for other AI agents. Users can create them by uploading PDFs, URLs, or manually inputting text.

• Persona Style Agents (PSAs) (coming soon): These will enhance the content of the ACAs by adding a unique, human touch.

What Role does Crypto Play?

The most intriguing aspect of Creator Bid is the concept of membership.

Creator Bid allows users to co-own ACAs, as each ACA has “agent keys.” These keys are blockchain-based credentials that provide access and membership to an AI agent. The more keys a member holds, the greater their influence.

Members can make executive decisions for the AI agent, such as proposing and approving content, adding to the knowledge base, accepting brand offers, and earning contribution points.

Bitcoin Sage explains how this could be huge:

If the future of the creator economy is AI-driven, then Creator Bid offers the masses a chance to own and speculate on these influencers.

With ownership comes the ability to direct the attention that the AI agents receive. Imagine a marketplace for AI agents where an AI agent’s attention (and their following) is for sale.

Of course, these are still lofty ideas, but the potential is spectacular.

🌈 Research-Level Alpha

Creator Bid’s Public Alpha launched on July 9th, 2024. Here’s how you can earn points:

• Create and post content through your ACA

• Invite friends to earn referral points

• Create a team agent and earn points by voting on content proposals

• Earn additional points through the weekly performance of your agent

If you don’t have an access code yet, feel free to use ours: CHOGBA

The Team

Philip Kothe is the founder of Creator Bid, he is also the founder of postmint.xyz, a web3 growth marketing project. It’s difficult to find more information on the rest of the team, as it’s not stated explicitly who the team is on their website.

Here’s a clip of him explaining why they built on Autonolas.

Our Thoughts

• AI apps are likely to be the fastest-growing subsection of AI, so we’re paying close attention to this sector. In contrast, many infrastructure projects are still far from launch.

• Creator Bid’s agent keys open the creator economy to the masses, enabling ownership and speculation on influencers' success. If it works, this will be NFTs on steroids.

• Creator Bid has yet to achieve significant usage. So far, about 475 agents have been created, producing 2,000 posts. The product is still raw. At times, we couldn’t get an output from their LLM integrations.

• There are several unanswered questions: Can AI agents develop their unique style, tone, and humour to be as engaging as human influencers? Will we embrace the idea of forming parasocial relationships with an AI? Only time will tell.

To end it off, we’re going to get cheeky and make this prediction:

That’s it! If you have specific feedback or anything interesting you’d like to share, please just reply to this email. We read everything.

Cheers,

Teng Yan & Joshua

This newsletter is intended solely for educational purposes and does not constitute financial advice. It is not an endorsement to buy or sell assets or make financial decisions. Always conduct your own research and exercise caution when making investment choices.